Steering the charge for growth in South Africa’s beef industry
August 23, 2023
In a momentous development, South African beef has received approval for export to Saudi Arabia, marking the first time in two decades. This breakthrough has ignited a sense of optimism among the country's beef producers, fuelling their belief in the industry's promising growth prospects. The Department of Agriculture, Land Reform and Rural development and the Department of Trade, Industry and Competition together with the South African beef industry, and in particular KARAN BEEF were pivotal in the negotiation.
KARAN BEEF is spearheading the way for the industry's advancement. “The local market for beef products, though still strong, is becoming a little saturated,” Matthew Karan, Director KARAN BEEF says, “but there is a lot of opportunity internationally. The industry is a big employer, but it could be bigger. And we want to help accelerate the growth that will more jobs and stimulate the economy by expanding the export market. Further opening new export markets, will result in growth opportunities for local future commercial cattle farmers to take advantage of.”
With a legacy of over 50 years as a leader in quality beef products in South Africa, KARAN BEEF has consistently led efforts to elevate the presence and reputation of South African beef globally. Their unwavering commitment has left an indelible mark on the industry's global reach and success.
Matthew says: “KARAN BEEF is the biggest beef production company in the country and being the leader in our industry comes with huge responsibility. For us - our business and our people - to flourish, the beef production industry as a whole must flourish. We hold ourselves accountable for using the influence that comes with our size and reputation to empower and uplift future commercial cattle farmers from grass roots up. And driving opportunities like the one in Saudi Arabia is just one way for us to do this.”
Having made significant strides in expanding its global footprint, KARAN BEEF is establishing a strong presence in the Gulf Countries (GCC). Buoyed by this success, their sights are now set on the success of Association of Southeast Asian Nations (ASEAN) which includes Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, which is a thriving market.
KARAN BEEF expects its beef exports to grow in the medium term, and through their relentless pursuit of excellence, the beef production company continues to redefine the boundaries of success and elevate South African beef on the global stage.
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